About Us
About Foggy Ldn
At Foggy Ldn, we’re drawn to timeless outerwear — coats that do more than follow trends. Our story began with a simple idea: a single, well-chosen coat can bring an entire outfit together and quietly shape how you feel from the moment you put it on.
We’ve seen the effect of considered design. A good coat doesn’t need to be loud — it just needs to feel right. That balance between form and function, presence and practicality, inspires every piece we select.
Our focus is coats. Not the kind you forget once taken off, but those with real character. Some are structured and clean, others feature bold silhouettes or distinctive details. All of them are designed to move with you, day or night.
We don’t believe in filling wardrobes without purpose. Every coat in our collection is chosen with intention — made for real life, where comfort, fit and feel matter as much as looks.
Mission
To curate timeless, well-made coats that simplify getting dressed and elevate everyday life — with transparent quality, responsible sourcing, and customer care that feels human.
Vision
A wardrobe where one considered coat does more than keep you warm — it grounds your style, lasts for seasons, and reduces the need for constant buying.
What We Stand For
- Considered design: Pieces selected for cut, fabric and longevity — not hype.
- Responsible choices: Preferential use of durable materials and trusted makers; limited runs to reduce waste.
- Real-world fit: Size guidance and straightforward alterations advice so your coat wears beautifully from day one.
- Straightforward service: Clear shipping, easy returns, and UK-based support that actually helps.
How We Work
- Edit over excess: Fewer styles, better standards.
- Fabric first: We prioritise handle, drape and durability.
- Details that matter: Lining, buttons, stitching — the quiet things that make a coat last.
- Customer care: Quick replies, practical sizing help, and honest recommendations.
Our Story
Foggy Ldn was founded in 2025 with a familiar frustration: a full wardrobe, yet nothing that felt right for the season, the moment, or the mood. That led to a more intentional approach — seeking out coats that combine everyday function with a strong sense of style.
Since then, we’ve helped women across the UK find outerwear that fits seamlessly into their wardrobes — designs that don’t just look good, but feel like the right choice every time you step outside.
Contact information
Any questions or just like to talk to us? Please don't hesitate to contact us via:
E-mail address: info@foggyldn.com
Phone number: +447476998526
Contact form: Contact page
We thrive to respond within 24 hours during our opening hours.
Business name: Foggy Ldn
Address: 84 Shelton St, London WC2H 9FD, United Kingdom
Customer service available hours
Operating Hours (Monday to Friday):
09:00 AM to 18:00 PM (GMT+1 London)
Operating Hours (Saturday to Sunday):
10:00 AM to 16:00 PM (GMT+1 London)